Professor Moira Sim is a general practitioner and specialist addiction medicine physician. Moira is the Executive Dean, Medical Sciences at Edith Cowan University and consults at Dianella Family Medical Centre. Moira is a panellist on the Professional Standards Committee for the Medical Board of Western Australia, a Health Assessor for the Australian Health Practitioner Regulation Agency and holds a Clinical Adjunct position at the University of Western Australia. 

Over the last two decades Moira has had many roles in the healthcare system, working to increase access to quality care through professional education, advocacy and the establishment of system change. She has published more than 50 peer-reviewed articles, more than 20 chapters or reference works, spoken at or facilitated more than 500 events, and has a particular interest in communication within the consultation.